Half -llistening to the radio while I was doing something else... something on Psychology research. And they keep using those two words making them sound 'quan-tee-tate-eev' and 'qualee-tate-eev' with stress on the 'tate' bit. I never heard this pronounced like that and, in fact, the presenter sometimes uses the words pronouncing them 'qualee-tat-ive' and 'quant-it-tat-ive'. which is more like the way I had heard those words pronounced before... but I'm actually not sure.
And, how about that 'Operationalise'? Why does it make me think of Orwell's 'Vaporise'?
The program itself I find rather interesting, apart from those irritants