The more I look at Ello the more I wonder. Livejournal can do all that Ello can and a whole lot more. So can Dreamwidth, the LJ clone. So probably can a number of the pretenders to the Facebook Killer crown that have appeared and quietly fallen by the wayside over the years. I hope they do get it right and I would be willing to pay (a small amount) for something that worked ok and had the right policies as well as the right set of features. But my friends and family would have to be in it -and therein may lie the rub.